Vitra

  • for
    Vitra
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INTRO

Vitra is a Swiss company dedicated to improve the quality of homes, offices and public spaces through the power of design.

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Task

Relaunch of the Vitra Accessoire Collection identity, a brand division at Vitra, to get more power and autonomy.

  • Design
  • Brand Experience
  • Brand Strategy
  • Campaign
  • Content Marketing
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Idea

Based on a strong and self-confident strategy we invented a new name for the complete collection to mark the new identity in the Vitra world.
The positioning idea „home complements“ came up with a new design to underline the brands unique approach.

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Result

We created a completely new world for a Vitra brand. We brought in bright colors, a new playful art direction and an unusual way of presenting the Swiss furniture brand’s products. We show the accessories with an unseen warm feeling and designed an over all media premium brand with an inspiring identity and campaign. First seen in Paris. At Maison et Objet.

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Campaign

As part of the complete project we were also responsible for the european launch campaign. “Unexpected outcome” shows what happens if you’d fall in love with Vitra home complements.

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