Karl Anders boldly portrays normal people and high-reach testimonials as public transport users throughout Germany. They present the “faces of the new normal” in a confident way – safe and united in solidarity. The integrated OOH and digital campaign is orchestrated across all channels: from 18/1 to the VDV’s various social media channels. The central campaign URL www.besserweiter.de
provides a content hub that follows alongside the image campaign adding education, information and a powerful campaign film to pass on the important message.