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Identity & Campaign

SEEK

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intro
SEEK is the leading trade fair for avant-garde and contemporary fashion, including pop, street and sneaker culture. It has held a strong position on the market for over ten years.
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idea
An iconic image tells a thousand words. Memorable and stylish typography and completely new colours and forms are accompanied by an impressive campaign with the slogan ‘Get along’ that has its finger on the pulse of the fashion beat.
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Mission Statement

SEEK is the progressive contemporary fashion exhibition for the next generation of brands and business.

SEEK is your future romance.

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result
A visually holistic concept that includes a clear mission statement. The polished brand identity with new logo and campaign design, along with the ‘Get along’ campaign, demonstrates a strong attitude. SEEK is visionary and progressive, while simultaneously current in terms of a sense of community within the industry, along with integrity and commitment, and representing the symbiosis of established brands and trends with the shooting stars of tomorrow.

The design language of the logo breaks with visual tradition: using the handshake as the campaign image inspires interaction between viewer and artwork, with the focus on united strengths and the SEEK community.
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