The dynamic hvv switch design is inspiring Hamburg to get moving and explore new mobility horizons. The vibrant design enables simple access to the complex range of mobility opportunities available in the city – and calls on everyone to get going. The logo is a homage to Hamburg, based on the symbol of the Hammaburg fortress, an abstract interpretation of e-mobility, imaginatively conveyed as an electrical plug or rocket – and fully digital. There are practically no limits to perception or interpretation. The branding ties in with the HVV brand for strategic reasons, yet also reinvents itself. It is the symbolic connection of two partners who set out to present something completely new and unique.