Byok

Byok LICHT white
  • Byok zebra pattern paper
    for
    Byok
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INTRO

Kai Byok and his team design, develop and produce expressive lamps with clear lines and a timeless stylistic idiom since 1996 in Hamburg. They summarise functional design with technical precision. They won plenty of design awards such as the Designpreis der Bundesrepublik Deutschland.

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Relaunch of the brand to generate further expansion and ensure the company’s future sustainably by creating a new emotional and strong brand. 

  • Strategy
  • Naming
  • Brand Idendity
  • Digital Brand Experience
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IDEA

A consistent rethink for the whole brand. K.B. Form turns into BYOK. The more concise, stylish and emotional brand is a byword for high quality design and perfect precisely products. Finest typography and completely new colors push the refocus as an inspiring brand for light culture and high demands.

  • Byok Overview
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RESULT

Light. Shape. Culture. An identity based on a triad. The new appearance of BYOK is unique and outstanding in visual and detail. The composition of name, colors, typography and imagery is merging to a harmonic impression. It is staging successful on all the relevant touchpoints: from campaign, website, brand book to exhibition stand – we love light. Our stories are not only nice to listen to but rather implement the brand in the mind of the target group.

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