BNKR

  • for
    BNKR
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Intro

BKNR ist an exhibition initiative situated in a former bunker in Munich. It hosts events at the interface of architecture, art and design - always questioning the definitions and functionalities of common exhibition modes.

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Task

Relaunch of the whole corporate indentity for the cultural platform including a name change and positioning this outstanding space as a third place.

  • Brand Strategy
  • Corporate Design
  • Digital Brand Experience
  • Campaign
  • Naming
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Idea

The modern visual language is abstracted to the maximum. Black and white dominates the design while playful elements – derived from the logo – are scattered almost randomly. The strong typography communicates the demand for a sophisticated and unique position.

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Result

The new identity is strong - but never competes with the artwork in the exhibition space. Clear shapes, floating elements and a simple color code form a unique and recognizable design.

Next Project

thom/krom

thom/krom is an international fashion brand founded 2009 by Thomas Kromik, a famous german fashion scout.