Becken Löwe
  • Corporate Design

The real estate company Becken was founded in 1978 by Dieter Becken shaping the cityscape of Hamburg ever since with buildings like Berliner Bogen or Deichtor Center. The holding company of today combines know-how of development, asset management and property management in one location – at the Finnlandhaus in the heart of Hamburg's city center.


Strategical repositioning and relaunch of the corporate identity.

  • Corporate Design
  • Brand Experience
  • Digital Brand Experience
  • Corporate Publishing

Inspired by the lion as traditional heraldic animal of Finnlandhaus Becken gets a completely new logo. The brand is repositioned in a very sophisticated way. Somewhere between tradition and modern age. Fine colors and modest typography represent Becken’s outstanding quality.


The core of the new appearance is the corporate website as well as a corporate booklet which is both content marketing and image brochure at the same time. The corporate design was applied to all business stationary and further communication media. Consistently we put special focus on high-grade materials.

  • Becken website screen 01
    Becken website screen 01
  • Becken website screen 02
    Becken website screen 02
  • Becken website screen 03
    Becken website screen 03
  • Becken website screen 04
    Becken website screen 04
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Light. Shape. Culture. This is the brand triad. The appearrance: stand-alone, unseen und unique in visual and detail.