Natural wine culture is on its way to a new level – and ecology and wine enjoyment right along with it. Forever Thirsty is a global online shop for raw wine that aims to actively and pioneeringly help develop and shape the natural wine segment with a collaborative team for excellent beverages and sustainable consumption. On the web and in the world, with unseen formats, features and international specialties. Forever Thirsty exclusively curates wines that uncompromisingly meet the central quality standard – “nothing added, nothing taken away”.
We’ve created a brand that liberates the enjoyment of wine: from decadent exclusivity, from the barriers of sovereign knowledge, from the vocabulary of connoisseurs, from thinking in accolades and medals. A brand that opens a door into the world of natural wines, sees itself as a platform for exchange about craft and taste. Simply a brand that creates new approaches.
From the naming to the corporate design, web design and social media touchpoints to the storytelling, Forever Thirsty impresses with a refreshingly unpretentious appearance that combines product focus, know-how and lifestyle. Attentive to detail, but stringent, the brand completely reinvents enjoyment: with a creative sense of scope and a desire to experiment – with a thirst for knowledge and wine. No rules, no dress code. Forever Thirsty is breaking new ground, and the design reflects this through the use of unconventional elements and unseen shapes.
The design presents itself in a way as unpredictable as a good natural wine with its many facets. Complemented by unusual typography that commits to the special character of raw wine with its rough edges. A corporate design that is extremely changeable and allows for countless colour combinations – all of its elements appear in a new light again and again.